See on Scoop.it#Communication

Alfred Hankell‘s insight:

Robin Good’s insight:

Beth Kanter, one of the key go-to-person for communication strategy when it comes to NGOs, provides a useful reminder of the value of creating lists for content marketing objectives alongside some good links to list-making examples and list-building tools.

My comment: One thing that differentiates good "lists" from bad ones, is not often visibile by looking just at the surface.

Good lists in my view are characterized by these three traits:

1) Short – long lists are tiring and not very useful

2) Categorized – "groups" help scanning and finding what you’re looking for

3) Commented – excerpts from about pages as list item descriptions are not very useful, as what makes a real difference in a list is your insight, opinion or evaluation into why that item is in that list.

Without these elements in fact, just about anyone can take a search tool and assemble the "Best of" whatever software category in a ridicule amount of time, while not really providing anything useful or reliable.

That’s the difference between a list and a curated list.

The list "as is" makes you work more to check and verify everything that’s in the list, while the curated one saves you time in finding or reminding you rapidly what is exactly that you need.

See on www.bethkanter.org

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About Alfred Hankell

Prof. Hankell - Summary Daily interaction with over 2,000 LinkedIn Connections Worldwide, scores of PhDs, CEOs, hundreds of Managers while being named Top Contributor for Groups of Professionals such as: Lean Six Sigma, Global Leaders of the 21st Century , American Politics Culture & Economy, The Executive Coach, others... Endorsed for over 50 Skills by his peers in LinkedIn. Publish on a daily basis #Communication awarded Gold for being the best source for Business.in Scoop.it. Publish on a daily basis Audio Visual Communication Services Blog in WP, Pinterest, Google+, tumbler. Publish on You Tube Educational Videos on Communication, Business, Diversity, Development, Critical Reasoning, others... Have provided Bi-cultural coaching for executives in 4 countries in companies such as: HSBC, SC Johmson, Chrysler, Ford, G-M, Superior, Eaton, Perkins, TRW, Fisher, Micromotion, Bancomer, Cano Estructuras, COEUR, Grupo Cementos Chihuahua, Visteon, UAEM, AMEAC, American Industries, and more... Specialties: Communication/Critical Reasoning Coach/Consultant 100% English/Spanish. Author, Composer, Blogger, Advocate, Manager, Critical Thinker...

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