The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast]

Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.


"My observation from my own social media is that you can double or triple engagement just by adding a picture. SEO people are jumping up and down when they get 10[%] or 15%, right? You could double this in content marketing just by adding a picture, and no black hat black magic."

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