Marketing automation isn’t just a buzzword – it’s a big deal for businesses. In fact, companies that use marketing automation to nurture leads see a 451% increase in qualified leads and 53% higher conversion rates on average. And considering that automating your marketing activities generally decreases the amount of time and effort they take, they’re a win-win solution for proactive entrepreneurs.
Ready to add marketing automation software to your business’s arsenal? There are plenty of different tools out there that you can use, but here are 22 options – broken down by category – to help get you started: