Digital transformation for luxury brands – How to add value

Digital transformation for luxury brands – How to add value using digital for luxury brands

Source: myndset.com

The digital strategies of luxury brands run the gamut from avant-garde (Burberry) to retrograde (e.g. Celine [LVMH] and most old-fashioned watch brands, such as Vacheron Constantin & Blancpain, that refuse to do eCommerce)…

See on Scoop.it#Leadership4NewWorld

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