TED speaker and author, Kare Anderson, shares how to get people to participate.
“Have you or a friend, or family member ever had an MRI or CT scan?”
Asking that three-part question pulls listeners into relating that topic to their life. Sam Horn, author of Got Your Attention?, suggests that such questions are more likely to spark interest and engagement. Why? Because many of us know at least one person who has had one of those medical procedures and we are stirred to feel and to think about that situation as we respond to the question…