3 Ways Firms Can Profit From Environmental Investments — HBS Working Knowledge

Rebecca Henderson lays out three ways for firms to profit from investing in environmental sustainability: forestalling risk, increasing operational efficiency, and selling to the environmental niche.

Source: hbswk.hbs.edu

Henderson recommends using scenario analysis to identify possible profitable opportunities—a systematic process for considering multiple possible ways that the future might unfold. Henderson says when she works through the process with executives, they’re often surprised to find that their "business as usual" strategy has less than a 50 percent probability of panning out…

See on Scoop.it#Womenonthego

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