What Makes People Collect Things? – Itamar Simonson

A marketing professor explores the world of collectibles and consumer motivation.

Source: www.gsb.stanford.edu

Everyone knows someone who collects things — whether it’s refrigerator magnets or political bumper stickers. But what marks the turning point at which someone goes from owning items to building a collection of them?…

See on Scoop.it#Communication

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