The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over.
1. In-person and online social grace
I feel that social media managers should be experts in what they are talking about, and have other people coming to them as experts as well. They should be actively blogging and interacting with other experts online in many networks. A social media manager should start to get their own voice known, speaking at events and truly becoming a voice in the industry. This will help them be much more influential in whatever social media situation they are involved in.
Blogging, speaking, networking and interacting with other experts will help them stand out in their industry. They will have to develop their voice a lot more to expand their personal network…