William Barnett: When Being a Nonconformist Entrepreneur Pays Off

A study finds that bucking the trend can lead to entrepreneurial success.

Source: www.gsb.stanford.edu

When it comes to a startup’s success, timing is often everything. That’s why it is common for entrepreneurs — especially tech entrepreneurs — to rush to enter markets that are in the midst of a boom, usually presaged by a spectacular event such as a billion-dollar IPO. Entrepreneurs reasonably assume the risk of failure is lower when entering then, and that’s why high-profile successes can trigger an explosion of interest in a particular area…

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