McDonald CEO’s passionless video pep talk causes stock dip

McDonald’s needs a pep talk. This is probably not it.


On the whole, R.J. Hottovy, a senior analyst with Morningstar, characterized the presentation as "somewhat underwhelming" and lamented a lack of product details.

Investors seemed to agree: the stock dipped by more than 1% in early trading after its release.

"It’s practical, but for a company that had been preaching in its last earnings update about taking more risk, it certainly seems to be lacking that," said Hottovy. "It doesn’t seem like it’s taking a leadership position, just catching up."

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