In all businesses, sales is what generates revenue. No matter how great your product or service is, if no one buys it what use is it?
Make sure you are talking to the right person.
Always make sure that the person you’re talking to is the decision maker. If he/she is an influencer in the company that’s also a good sign, but getting right to the person that can pull the trigger reduces time to sell. In many situations it takes a few sales calls before you are actually deemed "worthy" enough to talk to the decision maker, but oftentimes if you’re firm in your stance and you ask to talk with a manager, etc., the phone will get handed over. It’s sometimes as simple as that, and this is arguably the number one way to close deals faster…